The Soho Digital Privacy Policy

What data we need

The personal data we collect from you includes:

• Your name, email, address, phone number and message when you use our contact forms
• Your marketing preferences when you use our contact forms
• Your Internet Protocol (IP) address, and details of which version of web browser you used
• Information on how you use the site, using cookies and page tagging techniques

The legal basis for processing this data is to respond to enquiries and requests for further information submitted through our website, as well as understand how our website is used in order to improve usability.

Why we need it

We use Google Analytics software to collect information about how you use our website. We do this to help make sure the site is meeting the needs of its users and to help us make improvements, for example improving the organisation of product categories.

Google Analytics stores information about:

• The pages you visit on our website
• How long you spend on each page
• How you got to the site
• What you click on while you’re visiting the site

We do not collect or store your personal information alongside Google Analytics (for example your name or address) so this information cannot be used to identify who you are.

We also collect data in order to:

• Improve the site by monitoring how you use it
• Gather feedback to improve our services, for example our email alerts
• Respond to any feedback you send us, if you’ve asked us to
• Provide you with information about our services if you want it

What we do with your data

The data we collect may be shared with supplier organisations.

We will not:

• Sell or rent your data to third parties
• Share your data with third parties for marketing purposes

We will share your data if we are required to do so by law – for example, by court order, or to prevent fraud or other crime.

How long we keep your data

We will only retain your personal data for as long as:

• It is needed for the purposes set out in this document
• The law requires us to

In general, this means that we will only hold your personal data for a minimum of 1 year and a maximum of 7 years.

Children’s privacy protection

Our services are not designed for, or intentionally targeted at, children 13 years of age or younger. We do not intentionally collect or maintain data about anyone under the age of 13.

Where your data is processed and stored

We design, build and run our systems to make sure that your data is as safe as possible at any stage, both while it’s processed and when it’s stored.

Your personal data may, throughout the course of its processing with us, be transferred outside of the European Economic Area (EEA). Where this is the case, all appropriate technical and legal safeguards will be put in place to ensure that you are afforded the same level of protection as within the EEA.

How we protect your data and keep it secure

We are committed to doing all that we can to keep your data secure. We have set up systems and processes to prevent unauthorised access or disclosure of your data – for example, we protect your data using varying levels of encryption.

We also make sure that any third parties that we deal with keep all personal data they process on our behalf secure.

Your rights

You have the right to request:

• Information about how your personal data is processed
• A copy of that personal data
• That anything inaccurate in your personal data is corrected immediately

You can also:

• Raise an objection about how your personal data is processed
• Request that your personal data is erased if there is no longer a justification for it
• Ask that the processing of your personal data is restricted in certain circumstances

If you have any of these requests, get in contact with our Data Protection Officer by emailing help@thesohodigital.com